Wandler First Days of Summer

Concept Development
Art Direction

For the launch of the June Sandal, I led the art direction and concept development for a campaign that captured the spirit of summer. Collaborating with Checking Invoices, we brought Wandler to Hydra, using the island’s vibrant backdrop. The campaign concept also included the introduction of the exclusive Wandler beach towel and a postcard gift-with-purchase (GWP) incentive for the ultimate summer-ready narrative.