Eve’s Evolution

For my graduation project, I developed visual guidelines and a creative strategy for the brand A. Roege Hove. This project combined an in-depth analysis of the target audience with an understanding of the zeitgeist. I identified how the brand's DNA aligned with emerging social media trends, such as the rise of Ozempic and discussions surrounding body dysmorphia. The campaign was inspired by a reinterpretation of the story of Adam and Eve, showcasing how a deeper narrative storytelling approach can add meaningful depth to a brand's identity and connect it to broader cultural themes.