Kinfill Dear Next Generation

For the Kinfill pop-up and event I created the concept of a letter incentive.  At the event and during the pop-up visitors could fill in letters to the next generation as an inspiring tool to connect with Kinfill’s brand mission: cleaning up the planet for next generations. 

I developed this campaign proposal for Kinfill, grounded in extensive research and a deep understanding of the industry challenges. The concept strategically aligns these insights with Kinfill’s target audience, creating a solution that maximizes engagement and impact. 

A collaboration with British artist David Surman, surrounding the theme of dogs. I contributed to the concept and led the creative production of a pop-up installation, event, and curated dinner that seamlessly blended contemporary art and fashion design. I managed the visual identity across all content and assets (OOH, press materials, print and social media).

For social content - interviews: 1, 2, 3, 4 - process: 1, 2 - teaser: 1, 2, 3

Concept Development
Art Direction

For the launch of the June Sandal, I led the art direction and concept development for a campaign that captured the spirit of summer. Collaborating with Checking Invoices, we brought Wandler to Hydra, using the island’s vibrant backdrop. The campaign concept also included the introduction of the exclusive Wandler beach towel and a postcard gift-with-purchase (GWP) incentive for the ultimate summer-ready narrative.