Concept Development
Art Direction

For the launch of the June Sandal, I led the direction and concept development for a campaign that captured the spirit of summer. Collaborating with Checking Invoices, we brought Wandler to Hydra, using the island’s vibrant backdrop. The campaign concept also included the introduction of the exclusive Wandler beach towel and a postcard gift-with-purchase (GWP) incentive for the ultimate summer-ready narrative.

Kinfill Seoul
Pop-Up Store

Concept Development
Art Direction
Copywriting

Born in the Netherlands, Kinfill offers premium eco-friendly cleaning solution designed to transform everyday habits. This pop-up was inspired by one of the most iconic Dutch symbols: tulips.The tulip theme brings a subtle nod to our Dutch roots while keeping the focus on what matters: effective, sustainable cleaning solutions.

At Hurs, I contribute to the design of creative assets for social media, email marketing, and the website. My responsibilities include developing new designs, re-designing existing assets, and creating content tailored to specific formats. Additionally, I assist in curating featured items and providing recommendations to enhance the overall visual and strategic appeal.

A collaboration with British artist David Surman, surrounding the theme of dogs. I contributed to the concept and led the creative production of a pop-up installation, event, and curated dinner that seamlessly blended contemporary art and fashion design. I managed the visual identity across all content and assets (OOH, press materials, print and social media).

For social content - interviews: 1, 2, 3, 4 - process: 1, 2 - teaser: 1, 2, 3